Creating Audiences

Create your Audiences so you can accurately target specific recipients for your campaigns.

Audiences are comprised of Inclusion segments and Exclusion segments, both are optional. If you have no Inclusions, the entire campaign key table is included in the campaign audience. If you have no Exclusions, nothing will be excluded from the campaign audience.

Inclusions are the pool of people you would like to include in the audience. Exclusions are the pool of people that will be excluded from the audience. The Total Audience is the pool of people that will be the recipients of the campaign, taking into account your Inclusions and Exclusions.

In the campaign audience you can have only Program Inclusions and Exclusions, or only Campaign Inclusions and Exclusion Segments, or a combination of both.

If you are using a Program, its global Inclusion and Exclusion rules will apply and be visible under the Campaign's Audience tab, but will not be editable there. You create and edit Program Inclusions and Exclusions in Variable Manager.

The campaign model has been designed so that records that are included in an audience segment will remain there, even if they drop out of the selected criteria after the campaign has been started. For example, if an audience segment is selecting 18 to 24 year olds, people that turn 25 after the campaign has started will remain in the audience until the campaign is paused and the audience segments are recalculated.

In some cases, you don't need to set up an audience. For example, a campaign where actions are triggered by unknown people registering on your website or signing up to an offer advertised in the media. In these scenarios the audience is open, and people will move into a campaign track based on external Events that have been imported into the system.

• Creating a Campaign
  • Campaign Overview Tab
  • Creating a Local Variable
  • Tactics
  • Creating Audiences
    • Adding Program Inclusions and Exclusions to an Audience
    • Adding Campaign Inclusion and Exclusion segments to an Audience
  • Cells
  • Grid Segmentation Campaigns
  • Track Segmentation Campaigns
  • Tracks
  • Events
  • Triggers
  • Peer review